Use cases
Perfect when you need your customers to use their own WhatsApp:- CRM platforms - Let each client connect their WhatsApp for customer communication
- Appointment booking - Clinics and salons send reminders from their own number
- E-commerce tools - Stores send order updates using their WhatsApp Business
- Marketing platforms - Agencies manage multiple client WhatsApp accounts
- Support software - Each company provides support through their WhatsApp
Quick example
Platform vs direct integration
Direct integration - Manual setup for single account- Connect one WhatsApp number manually
- Suitable for low-scale operations
- You use your own WhatsApp for everything
- Manual Meta Business verification
- Automated WhatsApp connection flow for customers
- Built for high-scale SaaS platforms
- Each customer uses their own WhatsApp
- Self-service setup in minutes
Connection types
Your customers choose how to connect (you can customize available options per setup link):Coexistence
Keep using WhatsApp Business app alongside API- 5 messages/second
- App stays active
- Good for small businesses
Dedicated
API-only access for automation- Up to 1000 messages/second
- No app access
- Built for scale
What customers see
- Click your setup link
- Log in with Facebook
- Connect their WhatsApp Business
- Verify phone number
- Done - you can now send messages