Project events are durable custom records, not workflow execution events. Workflow execution events are the step-by-step logs used to debug a workflow run.Use events for product moments and derived data you want to keep over time:
lead.qualifiedcheckout.abandonedconversation.csat_scoredsupport.intent_detectedhandoff.quality_reviewed
- Store an LLM-generated CSAT score after a conversation ends
- Save the detected intent, language, or urgency for a support conversation
- Record whether a handoff was successful
- Keep lead scoring outputs from a qualification workflow
- Store a quality review result for future analysis
Emit an event
conversation_id is optional. Include it when the event belongs to a WhatsApp conversation, so workflows and webhooks can keep that context.
Event format
Event names can be any non-empty string. We recommend lowercase dotted snake case to keep names consistent and easy to group:null.
Limits:
- Event name: 128 characters
- Properties: 25 keys
- Property key: 64 characters
- String property value: 1 KB
- Total properties payload: 8 KB
occurred_at: no more than 5 minutes in the future
Query events
nameconversation_idoccurred_afteroccurred_before
limit to use cursor pagination with after and before.
Use in workflows
Workflows can start from project events and emit them as part of their execution. See Use project events in workflows for trigger configuration, workflow context, limits, and the available emission methods.Webhooks
Project-scoped webhooks can subscribe toproject.event to receive emitted events.
project.event is only available on project webhooks. Phone-number webhooks do not receive custom project events.
Subscribing a webhook to project.event requires project events to be available on your plan.
Plans and usage
Project events are plan-gated and counted against your monthly project event allowance. When project events are not available on your plan, creating or updating event definitions andproject.event webhook subscriptions returns 402 Payment Required. When the allowance is exceeded, event emission returns 402 Payment Required unless your plan allows metered overage.
