Display names

Change display name
Review statuses
What does “Deferred” mean?
Rejection reasons
Guidelines

Your display name appears in your WhatsApp Business profile and at the top of chat threads.

Change display name

Dashboard
API

Go to Connected numbers → select your number
Click Profile tab
Edit Display name and submit

curl -X POST 'https://api.kapso.ai/platform/v1/whatsapp/{phone_number_id}/display_names' \
  -H 'X-API-Key: YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{"display_name_request": {"new_display_name": "My Business Name"}}'

Review statuses

Meta reviews display name changes. Most complete within 24-48 hours.

Status	Meaning
`submitted`	Request sent to Meta
`pending_review`	Meta is reviewing
`approved`	Name approved and active
`available_without_review`	Approved instantly (common names)
`deferred`	Decision postponed—usually approved later without action needed
`declined`	Name rejected—see rejection reason and edit

What does “Deferred” mean?

Meta defers decisions when additional review is needed. This typically resolves to approved within a few days without action on your part. If it stays deferred for more than a week, contact Meta Business Support.

Rejection reasons

Reason	Fix
`NAME_NOT_CONSISTENT`	Name must match your website/branding
`NAME_FORMAT_UNACCEPTABLE`	Remove URLs, emails, or promotional text
`NAME_EMPLOYEE_ISSUE`	Remove personal names unless tied to branding
`NAME_ENDCLIENT_NOTRELATED`	Name must relate to your business

Guidelines

Meta requires display names to:

Accurately represent your business
Match your external branding (website, social media)
Not include “Official”, “Verified”, or Meta brand names
Not be generic terms or locations
Not contain promotional language

Meta’s display name guidelines

Pricing API Introduction

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Quickstart

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FAQs

API Reference

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Conversations

Contacts

Calls

Media

Templates

Business Profile

Flows

Phone Numbers

Change display name

Review statuses

What does “Deferred” mean?

Rejection reasons

Guidelines

Quickstart

Tools & SDKs

WhatsApp Flows

FAQs

API Reference

Messages

Conversations

Contacts

Calls

Media

Templates

Business Profile

Flows

Phone Numbers

​Change display name

​Review statuses

​What does “Deferred” mean?

​Rejection reasons

​Guidelines

Change display name

Review statuses

What does “Deferred” mean?

Rejection reasons

Guidelines